Business Highlights
Square U.S. GPV growth accelerated to 10% in the second quarter, the strongest growth rate since the second quarter of 2023.6
New customer acquisition, retention, and same store growth all contributed to GPV growth
acceleration. New customer acquisition was strong across distribution channels and geographies, as we continued to scale field sales and sign new Independent Sales Organization (ISO) partnerships. New Volume Added (NVA) growth from self-onboarded
sellers grew at the fastest pace since Q2 2021 while upmarket momentum continued as we launched new drive through capabilities for quick service restaurants and a number of order management capabilities for upmarket sellers.7
Recent seller wins include Ladurée, the franchise of the world-renowned Parisian patisserie, who chose
Square as its exclusive commerce platform across every Canadian location due to our flexibility, versatility, and ease of use, and retailer Magnolia Soap & Bath Co. who chose Square to give its 50-plus locations across 17 states a common
platform for commerce, reporting, and inventory. We’re also expanding our partnership with OpenTable globally as their preferred point of sale partner. We expect this collaboration will accelerate our customer acquisition efforts, and help
Square sellers deliver more personalized guest experiences.
We have high conviction that Neighborhoods has found product-market fit. Now we’re focused on
scaling it.
Since launching auto-enablement for Neighborhoods, our loyalty, discovery and rewards experience that connects Square sellers with consumers,
we’ve scaled the number of sellers by more than 10x, demonstrating that our onboarding model can scale efficiently. In our most recent cohorts of auto-enabled sellers, over 90% are adopting and remaining enabled on Neighborhoods, and as of
June, we’ve scaled Neighborhoods to sellers representing a total of $1 billion in annualized gross payment volume (GPV), up over 220% from March. We’ve observed stable to improving Neighborhoods engagement among consumers across a range
of metrics we track, and on average, spend from followers continued to reach 10% of seller GPV after three quarters on Neighborhoods. We see strong product market fit in the geographies where Neighborhoods has been live the longest.
We’re ramping auto enrollment across the country and testing new ways to drive density, such as auto enrolling eligible sellers and pairing that activation with
dedicated account management. We’re also focused on increasing awareness of Neighborhoods among Square seller employees, experimenting with incentives to drive adoption. In June we expanded Neighborhoods eligibility to new hardware devices,
including Square Terminal, more than doubling the number of sellers that can join Neighborhoods. We also deepened consumer discovery capabilities through Neighborhoods, adding a location specific Neighborhoods tab for customers in launched cities
and a tailored onboarding flow for consumers in those markets. We continue to focus on scaling and expect that Neighborhoods will be one of the top attributable customer acquisition channels for Cash App in the near future.
Cash App’s product velocity is driving deeper engagement.
Primary
Banking Actives (PBAs) grew 17% year over year as we continued our focus on building for modern earners.8 These customers are twice as likely to name Cash App as their primary banking platform,
reflecting our focus on serving customers who earn across multiple income sources. In the second quarter we had several significant product launches to drive deeper engagement with our customers and better serve the modern earner.
6 Square GPV is defined as the total dollar amount of all card and bank payments processed by
sellers using Square, net of refunds.
7 New Volume Added (NVA) is the total gross
payment volume (GPV) processed, or expected to be processed, by new sellers during their first 12 months on Square. While intended to represent incremental volume from new cohorts, it may also include GPV from existing sellers in cases such as new
locations or event-based merchant tokens. For the purpose of this letter, figures exclude deactivated merchants.
8 Square and Cash App are financial services platforms, not banks. Throughout this letter, any reference to Square or Cash App’s banking offerings or terms such as “primary banking
actives” refer to products and services that are offered through Block’s Industrial Bank, Square Financial Services, Inc., or through our third-party bank partners. A transacting active is a Cash App account that has at least one
financial transaction using any product or service within Cash App during a specified period. A transacting active for a specific Cash App product has at least one financial transaction using that product during the specified period and is referred
to as an active. Examples of transactions include sending or receiving a peer-to-peer payment, transferring money into or out of Cash App, making a purchase using Cash App Card, earning a dividend on a stock investment, and paying back a loan, among
others. Certain of these accounts may share an alias identifier with one or more other transacting active accounts. This could represent, among other things, one customer with multiple accounts or multiple customers sharing one alias identifier (for
example, families). A Primary Banking Active (PBA) is a Cash App account that receives inflows from ACH or certain original credit transactions relating to earned wages, excluding tax refunds and ACH transfers, or spent at least $500 per month
across Cash App, including Cash App Card, Cash App Pay, Afterpay through Cash App, and ACH bill pay during a specified period.
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