Business Highlights
AI is transforming how and what we build.
As of early
April, 100% of Block employees are using AI tools to do their work. One of these tools is Builderbot, which serves as both a multiplier for employees and an end to end automation layer, embedded across our engineering workflows, automating support,
reviewing code changes, and initiating production-ready builds. The infrastructure enabling our increasing engineering velocity is the foundation for Moneybot and Managerbot, the proactive intelligence tools we’re building into the core
interfaces of Cash App and Square.
We believe our focus on building proactive intelligence tools is differentiated and early adoption of Managerbot and Moneybot
shows sellers and customers value when bots take action: approximately 70% of conversations on both Managerbot and Moneybot are initiated through proactive prompts. Sellers are 33% more likely to return to Managerbot if they experience an insight-led session and Cash App customers are 5x more likely to return to Moneybot after taking a recommended action, making insight-led engagement a strong predictor of
continued Managerbot and Moneybot use. Our most engaged Moneybot customers are taking actions to track spending, set up savings goals, and analyze transaction history while our most engaged Managerbot sellers are looking to update and create catalog
items and build marketing campaigns. Moneybot customers are requesting automations before the feature ships while sellers using Managerbot are asking for cross-workflow intelligence that aligns with our roadmap. Our focus is on designing these
products to deliver in-context insights while supporting automation for our customers.
Neighborhoods
is beginning to take hold in local communities.
Our pace of scaling Neighborhoods, our loyalty, discovery and rewards experience that connects Square sellers
with consumers, accelerated into April as we introduced auto-enrollment and expanded Local Cash redemption to in-store purchases. As of March, we’ve scaled Neighborhoods to sellers representing
$320 million in annualized gross payment volume (GPV), up 190% from December. Over the month of April alone we added more sellers to Neighborhoods than we did in the entire history of the product previously.
We’ve organized Neighborhoods around the concept of a follower: a consumer building a direct, first-party relationship with a Square seller to earn rewards and
support their favorite local businesses, all within Cash App. This model is driving meaningful engagement: in April, we crossed 100K Cash App accounts following at least one seller on Neighborhoods, over 50% of whom were not active on Cash App in
the 30 days prior to signing up. Total followers grew 94% between December and March, and we expect followers to continue to scale meaningfully as we expand the availability of Neighborhoods to more sellers. On average in our early testing cohorts,
we’ve seen sellers reach over 1,000 followers in their first year on the platform, and on average, we’ve seen spend from followers reach 10% of seller GPV after three quarters on Neighborhoods. During Q1, followers transacted 50% more
often than non-followers, and we’re giving Square sellers the tools to interact with and engage these critical customers.
Cash App Green is expanding our reach and deepening engagement. We ended March with 9.7 million Primary Banking Actives (PBAs)5, up 18% year over year.
Cash App Green, our status program, is helping drive Cash App
deeper into new geographies by reaching customers in markets where our network is still developing. New Cash App Green cohorts skew younger: we estimate the average age of a Cash App Green Active is 34, compared to a median age of over 50 for
traditional banking customers in the U.S. Our Cash App Green program reflects our focus on the modern earner, a growing segment of the workforce that earns income from multiple dynamic sources including hourly wages, gig work, freelancing, and
entrepreneurship. Primary Banking Actives growth remained strong, helping drive continued strong Cash App Card performance in the first quarter. Cohorts engaged with Cash App Green show sustained improvements in retention, particularly among those
actively using Cash App Green benefits.
5 Square and Cash App are financial services platforms, not banks. Throughout this letter, any reference to Square or Cash App’s banking offerings or terms such as “primary banking actives”
refer to products and services that are offered through Block’s Industrial Bank, Square Financial Services, Inc., or through our third-party bank partners. A transacting active is a Cash App account that has at least one financial transaction
using any product or service within Cash App during a specified period. A transacting active for a specific Cash App product has at least one financial transaction using that product during the specified period and is referred to as an active.
Examples of transactions include sending or receiving a peer-to-peer payment, transferring money into or out of Cash App, making a purchase using Cash App Card, earning
a dividend on a stock investment, and paying back a loan, among others. Certain of these accounts may share an alias identifier with one or more other transacting active accounts. This could represent, among other things, one customer with multiple
accounts or multiple customers sharing one alias identifier (for example, families). A Primary Banking Active (PBA) is a Cash App account that receives inflows from ACH or certain original credit transactions relating to earned wages, excluding tax
refunds and ACH transfers, or spent at least $500 per month across Cash App, including Cash App Card, Cash App Pay, Afterpay through Cash App, and ACH bill pay during a specified period.
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